His comments were straight to the point, that’s what I expected from a man known for his forthright views. Sir Digby Jones is not what you might call a diplomat (I’m sure he will admit that!). If you ask him a question, he will give you a direct answer and look at you when he talks to you. I like that in business. His comments and answers were easy to understand.
We, in the northern hemisphere, tend to much more direct than others in different parts of the world. We understand each other, however it can cause problems, and offence, if the company is exporting or dealing with other companies that take a different view to doing business.
It’s neither right or wrong, it’s just different. So many companies try to do business ‘their way’ when a little understanding and ability to adapt to a different cultural environment, could generate opportunities for them