business culture

Is this a sale, or not? Your answer may be 'Yes', his answer might be 'maybe, but not yet'. The world may be perceived by the business traveller as small, but do you understand the business culture of different regions in your own country? And what about those countries and regions, that you want to do business with? Do you know how non verbal communications can make or break a deal?

Marj Boyer has worked in different parts of the UK and overseas. She is a supporter of language for potential exporters but is passionate about how the lack of understanding of business culture can kill a potential sale. Do you understand the differences? And how are we perceived by the people we are trying to sell to?